Communicating Results: A Dynamic Approach to Farm to School

Leadership In Action

Overview:

As part of Moore's contract with the Florida Division of Food, Nutrition and Wellness from the Florida Department of Agriculture and Consumer Services (FDACS), the Farm to School initiative plays a vital role in connecting schools, farms and communities to ensure students have access to fresh, nutritious, Florida-grown foods. To secure contract renewal and prepare for the 2025 strategic planning session, our team created a compelling, visually-dynamic video that showcased the initiative’s successes.

The Farm to School program encompasses branding, event marketing, collateral, messaging, creative support, immersive experiences and more. I also had the privilege of contributing to the 2023 Farm to School Conference, a two-day gathering of leaders from agriculture, education, culinary and technology sectors, where I developed and executed real-time social content to amplify engagement.

Strategic Approach:

Recognizing the importance of capturing senior leadership's limited attention during the planning session, I recommended a highly visual approach. The video combined striking animations, engaging music and a focus on ROI-driven results to ensure maximum impact. By highlighting key metrics and successes, we demonstrated the tangible value of the Farm to School initiative to FDACS leadership.

Key Results:

• Delivered a visually captivating video tailored to high-level stakeholders.

• Communicated the initiative's achievements with clear, results-driven messaging and visuals.

• Enhanced the Farm to School program’s visibility and positioned it as a cornerstone of FDACS’ programs.

Individual Contributions:

• Developed and planned the video content, ensuring alignment with strategic goals.

• Wrote a results-focused video script to emphasize ROI and impact.

• Provided art direction to guide the creative collaboration process.

• Collaborated with the designer and account team to bring the vision to life.