The Moore Agency
From Concept to Results: Building Moore’s Viral GIF Presence
Overview:
To expand Moore’s social media reach and foster employee engagement across social media, I spearheaded the creation of a branded GIPHY account. This initiative included art direction, concept development, copywriting and the execution of custom GIF stickers designed to enhance brand visibility, specifically on Instagram Stories. To date, these efforts have garnered 46+ million views, amplifying Moore’s awareness across social media platforms.
Strategic Approach:
The success of Moore's GIPHY account was rooted in two key strategies:
Optimized Discoverability: I methodically curated keywords for each GIF sticker to ensure they appeared prominently in search results, driving mass organic discovery.
Brand Consistency: Each GIF prominently featured Moore’s logo, reinforcing brand recognition and ensuring every impression contributed to brand awareness.
Key Results:
Achieved more than 46 million views on Moore’s branded GIF stickers.
Increased employee engagement by encouraging staff to share branded content across personal social channels with an emphasis on Instagram - resulting in the highest engagement rates Moore’s social media channels have seen and beating industry engagement averages.
Strengthened Moore’s presence on emerging digital platforms through social-first creative innovation.
Individual Contributions:
Established and launched the GIPHY channel.
Directed content planning and development.
Provided art direction and collaborated with animators for compelling visuals.
Delivered targeted copywriting for both search optimization and audience appeal.
Managed publishing and ensured alignment with Moore’s brand voice and strategy.